Because Having 47 Brilliant Ideas Doesn’t Mean You Should Launch 47 Campaigns Next Tuesday.
You’re a marketing genius. A brainstorm beast. A content concept machine.
You sit down with your coffee and, bam! Idea avalanche. Within 10 minutes you’ve got:
A brand podcast series (with merch, obviously)
A TikTok challenge involving llamas.
A guerrilla campaign featuring skywriting drones
And a 12-part email funnel based on The Matrix
All of which are, frankly, brilliant.
There’s just one tiny problem: you can’t do all of them. At least not this month. Or with your current budget. Or without cloning yourself and your designer and your copywriter and, honestly, your sanity.
Welcome to the ADHD marketer’s greatest blessing and biggest curse: the overwhelming abundance of good ideas.
Let’s talk about how to prioritize them without losing your mind (or launching five half-finished projects that haunt you in your sleep).
- Just Because It’s Shiny Doesn’t Mean It’s Strategic
ADHD brains love novelty. If it sparkles, we’re sold. If it’s never been done before, we’re obsessed.
But “shiny” doesn’t always equal smart.
Before you chase the next quirky campaign concept, ask:
👉 Does this align with my brand’s goals?
👉 Is there an audience for this, or just me and my hyperfocus?
👉 Is this a Q4 priority, or a Q3 distraction wearing sequins?
Sometimes the best idea is the boring one that actually converts.
(Yes, we hate that. Yes, we still need to hear it.)
- Create a “Parking Lot” for Your Genius
Every idea doesn’t need to be executed now. Or ever.
Enter: the Idea Parking Lot, your sacred, judgment-free zone for every wild, weird, wonderful concept your brain spits out.
Sticky notes, Notion board, voice notes at 2am, whatever works.
This gives your ideas somewhere to exist without hijacking your current focus. Because let’s be honest: half of them only sounded good because you were two coffees deep and emotionally vulnerable.
- Rank by Effort vs. Impact (aka The Adulting Matrix)
Now we’re getting painfully logical. Take your top 5–10 ideas and rate them based on:
Effort (time, money, team resources, emotional damage)
Impact (audience reach, revenue potential, brand visibility)
Plot them on a grid. Anything with low effort, high impact? That’s your new best friend.
Anything with high effort, low impact? That’s called a hobby, not a marketing campaign.
Be brutal. ADHD creativity loves everything equally, but your budget doesn’t.
- Ask: Would I Still Want to Do This Tomorrow?
The ADHD brain has the attention span of a caffeinated squirrel. What feels like a world-changing concept at 10 a.m. might feel like a fever dream by 4 p.m.
So give ideas a cooling-off period. Sleep on them. See if they survive the harsh light of day and actual logistics.
If you still love it after 24 hours and you’re not just chasing dopamine, great. If not, back to the parking lot it goes.
- Get a Sanity Buddy
Find someone who can lovingly but firmly say,
“Hey… do you actually have time for this?”
“Is this going to help us hit our KPIs, or just scratch your novelty itch?”
“Do we really need to print branded tarot cards right now?”
A good creative partner or project manager can help filter the gold from the glitter. You’ll hate them briefly. Then thank them forever.
Focus Is the Real Power Move.
You don’t lack ideas. You lack a filing system for them.
The magic isn’t in the avalanche, it’s in what you dig out, dust off, and decide to actually bring to life. Prioritization is your secret weapon. It takes your ADHD-fueled brilliance and turns it into results, not just Post-it walls and overcommitted to-do lists.
So write the ideas down. Pick the ones that matter. And remember: marketing greatness isn’t about doing everything. It’s about choosing what’s worth doing—and doing it well.
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